Effects of short-video use on undergraduates’ weight- loss intention: a regulatory mediation model

Abstract This research intends to explore the effects of short video use on college students’ weight loss intentions, and its intrinsic mechanism action, based responses 1268 students from three universities in southwest China questionnaires with instruments a sports participation scale, body image self-esteem scale intention scale. The findings are listed as follows: 1) Short can significantly positively predict intention; 2) Body mediates relationship between usage intentions; 3) Self-esteem plays regulatory effect direct path well partial mediation image. intentions mediating gradually increased decrease self-esteem. results study suggest that affect through either or indirect created by role Meanwhile, influence can’t be ignored, which is another key factor affects beyond